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The Essentials of Social Listening: What It Is & Why It Matters
What is Social Listening? Social listening involves analyzing online conversations and trends around your brand, industry, or competitors to glean..
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Recent stories
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Nine Key Ways Generative AI is Transforming Market Research
It's commonly understood that market research has been undergoing a major shift thanks to[..]
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Understanding Regression Analysis: A Comprehensive Guide to Unlocking Insights
Regression analysis offers a robust statistical method to uncover relationships, predict outcomes,[..]
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Understanding Brand Recall: Why it’s Crucial for Your Business
In a crowded marketplace, where countless brands compete for attention, making a lasting impression[..]
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Survey Essentials: A Practical Guide to Mastering Surveys
Surveys are an essential part of data collection, helping businesses, researchers, and[..]
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2025 Consumer Research Trends
The consumer research industry is rapidly transforming, driven by technological advancements, a[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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Understanding Generative AI: Basics, Differences, and Applications
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Market Research: Who, What, Why
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Happy Birthday, Ada!
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Three Levels of Pain Points in the Customer Experience
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How to Analyze Survey Results: A Guide for Unlocking Consumer Insights
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How to Maximize Reach with TURF Analysis
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Margin of Error Guide: What Marketers Need to Know
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Open-ended vs. Closed Questions in User Research
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