Since its inception, SightX’s promise has been to accelerate time to insight and give back to our users the one commodity that no one can give us back: time. As with any software, the journey to becoming a truly indispensable tool for users isn't just about introducing groundbreaking features; rather, it’s about perfecting their experience. Focusing on those seemingly little enhancements, those nuanced touches that often go unnoticed until they're absent, can have an outsized impact on the user’s journey.
It's easy to be seduced by the allure of headline-grabbing features. However, when companies focus exclusively on the big-ticket items, they can overlook the foundational elements that define the user's day-to-day interactions with the product.
At SightX, we’ve built a robust suite of features—but we’ve also learned that without a seamless user experience, even the most innovative tools can become frustrating or inaccessible. That’s why we’ve dedicated just as much effort to refining the small details that transform a functional platform into one users genuinely love.
2024 Spotlight on SightX
Here are some ways SightX has embraced the philosophy of obsessing over user experience in 2024 that focused on ease of use, time savings, and delightful interaction with the platform.
1. Product Usage
We started by getting a better understanding of our product usage. Understanding how users interact with SightX is crucial for continual improvement. We’ve implemented features that provide meaningful insights to both users and our team:
- Usage Dashboards: Users can monitor their activity, such as survey completion rates and response trends, helping them optimize their workflows.
- Behavioral Insights: Our internal tools analyze anonymized usage patterns to identify bottlenecks or underutilized features, driving future enhancements.
2. Enhanced Cross Tab Functions
We've learned that the cross-tabulation feature is one of the most widely used analytics tools on the platform. So we collected feedback from our users about how they're using it, their pain points, and how to enhance the user experience to meet our users’ needs. The experience has undergone significant refinement and enhancement to make it even more user-friendly, and account for specific use cases- some more complex than others, that our users required, think:
- displaying N/n sizes on rows/columns
- more table configuration options
- handling multi-choice/multi select
- looping
- ranking in intuitive manner on crosstabs
- and so much more!
3. Community Engagement
As more companies migrate to the SightX platform, we heard loud and clear the need for us to roll out a robust “Communities” capability: the ability for our users to engage with their own community members by uploading the database to SightX and engaging with those members regularly. To optimize such engagement we listened to our users' needs, and rollout out a series of new capabilities and enhancements including managing multiple lists, being able to use demographics from the list on the analysis dashboard without asking those questions, sending reminders, better ways to track answers, and other customization.
4. Elevated Conjoint with a Simulator
When our users expressed the need for more complex conjoint setup and analysis, we collected feedback and executed accordingly. SightX conjoint today enables users to set up the experiment with more complex configurations, such as inclusions, exclusions, and specific pairings to accommodate real-world scenarios. Additionally, on conjoint analysis, we rolled out a series of advanced analytics that enable our users to conduct conjoint analytics with unparalleled speed. This includes identifying optimal configurations, segmentation tools, and market simulators.
5. Enhancing Visualization and Powerpoint Export
Presenting findings in PowerPoint presentations just got easier. In the event you haven’t used our PowerPoint export capabilities, we highly encourage you to do so. Our product and design teams have invested significant effort this last year in making our exports more visually compelling and adding more info that our users expressed would be helpful, namely: sample size, question numbers, text box, among others.
6. More Options with Our Gen AI Consultant Ada
After the initial exciting release of our Gen Al consultant Ada, we collected feedback from our users about their experience and we rolled out a series of enhancements throughout the year. This included performance enhancements, along with seemingly smaller yet equally important user experience enhancements to include “Next Best Action”, executive summaries, recommendations, content writing, and different configurations and color modes.
7. The Creation of Project Templates
While some of our users prefer to build their projects from scratch, or utilize Ada, we heard from certain users time and again that having flexible, built-in templates would accelerate their workflow. To meet such demand, our product and research teams identified the most widely used study types and developed templates with content related to concept testing, message testing, pricing studies, key driver analysis, and other customer behavior and intent studies.
8. Panel Integration as DIY
Last by not least: users who prefer a do-it-yourself approach to get a price quote, set-up their panel, and launch projects themselves, are now able to do so.
What We've Heard from Users
The feedback from our users has been overwhelmingly positive. Here are just a few ways they’ve described the impact of our UX improvements:
“The platform feels intuitive. I don’t have to fight the interface to get my work done.”
“I love that the system flags potential issues before I even realize they’re there. It’s like having a second pair of eyes.”
Looking Ahead for 2025
Our work at SightX is never truly done. As we continue to grow and evolve, we’re committed to staying attuned to the needs of our users. This means actively seeking feedback, monitoring usage patterns, and staying ahead of design trends to ensure SightX remains a leader in the market research space.
Our roadmap for 2025 includes exciting, innovative new capabilities to include more visualization configurations, doubling down on Gen AI capabilities with Ada, cross- study analysis, and many more!
If you're prepping for your own 2025 needs, come talk to us.
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