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Exploring Market Research Trends and Insights


    Insights

    Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity

    Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..

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    Insights

    Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.

    For many females, me included, International Women’s Day is a glaring reminder of how much work[..]
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    Insights

    Lab-Grown Diamonds and the Future of Consumer Behavior: A Love for Sustainability and Transparency

    This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers make. As shoppers[..]
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    Insights

    The Power of Connection: How Technology Transforms Consumer Insights into Action

    The ability to understand and act on consumer insights is critical to the success of any business.[..]
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    Insights

    The Power of Consumer Insights in Super Bowl Advertising Success

    The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With[..]
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    Research resources

    Top Product Research Tools and Features to Look for in 2025

    Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
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    Core Themes from TMRE24


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    How Testing Shapes Surveys That Truly Deliver


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    Unlocking the Power of the Likert Scale in Research


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    Demystifying Correlation in Research


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    Market Research Made Easy: Insights from the Pros


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    The Essentials of Social Listening: What It Is & Why It Matters


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    Nine Key Ways Generative AI is Transforming Market Research


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    Understanding Regression Analysis: A Comprehensive Guide to Unlocking Insights


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