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Exploring Market Research Trends and Insights
Insights
Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity
Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..
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Insights
Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.
For many females, me included, International Women’s Day is a glaring reminder of how much work[..]
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Insights
Lab-Grown Diamonds and the Future of Consumer Behavior: A Love for Sustainability and Transparency
This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers make. As shoppers[..]
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Insights
The Power of Connection: How Technology Transforms Consumer Insights into Action
The ability to understand and act on consumer insights is critical to the success of any business.[..]
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Insights
The Power of Consumer Insights in Super Bowl Advertising Success
The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With[..]
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Research resources
Top Product Research Tools and Features to Look for in 2025
Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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Core Themes from TMRE24
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How Testing Shapes Surveys That Truly Deliver
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Unlocking the Power of the Likert Scale in Research
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Demystifying Correlation in Research
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Market Research Made Easy: Insights from the Pros
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The Essentials of Social Listening: What It Is & Why It Matters
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Nine Key Ways Generative AI is Transforming Market Research
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Understanding Regression Analysis: A Comprehensive Guide to Unlocking Insights
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