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Happy Birthday, Ada!
Celebrating one year with Ada: SightX's generative AI consultant One year ago, we introduced Ada, SightX’s generative AI consultant, a transformative..
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Three Levels of Pain Points in the Customer Experience
Understanding customer pain points is critical for marketers and insights professionals to build[..]
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How to Analyze Survey Results: A Guide for Unlocking Consumer Insights
Before jumping to analysis, let’s start by noting the obvious, that many surveys use a[..]
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Understanding Generative AI: Basics, Differences, and Applications
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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How to Maximize Reach with TURF Analysis
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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Margin of Error Guide: What Marketers Need to Know
Understanding your audience’s preferences, behaviors, and opinions is key. Surveys and polls are[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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Back to the Future: How Do Statisticians Make Predictions?
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Survey Design: How to Create More Effective Surveys
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When Science Gets Involved in Politics
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