---
title: "Webinar: Challenging the Traditional Concept of DIY Consumer Insights"
description: SightX is here to challenge the traditional concepts of DIY consumer insights. Find out how automated research technology can streamline the market research process.
image: https://editor-blog.sightx.io/hubfs/BLOG-%20Insights%20for%20the%202020%20Tokyo%20Olympics%20(1).png
---

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Research Resources

# Webinar: Challenging the Traditional Concept of DIY Consumer Insights

Savannah Trotter   
 Mar 03 2021

*DIY market research isn’t what it used to be. *

When you think of the traditional DIY methods of gathering consumer insights, chances are you think of a time-consuming process that requires expertise and a lot of effort.  But, as organizations strive to do more with less, intelligent and automated solutions are taking the burden off of the “Y” in DIY. 

Find out how the next generation of consumer insights platforms are empowering organizations of all sizes to start, perfect, and scale their research operations, increasing their impact on both consumers and the marketplace. 

In this webinar, we...

- Delve into the history of DIY market research methods. 
- Explore the benefits of new DIY research technology. 
- Demonstrate how the most iconic and innovative companies are leveraging end-to-end DIY platforms to gain a competitive advantage and de-fragment their research process. 

 

This webinar was a part of the Greenbook Insights Tech Showcase.

If you're interested in learning more see our [Reinventing Consumer Insights with A.I. Driven Analytics & Curiosity Webinar](https://sightx.io/blog/reinventing-insights/), or request a demo to find out how DIY market research software can help you do more, with less. 

 

## More stories

<https://editor-blog.sightx.io/consumer-research-gets-scary>

Research Resources

### [When Consumer Research Gets Scary](https://editor-blog.sightx.io/consumer-research-gets-scary)

[Read More  ](https://editor-blog.sightx.io/consumer-research-gets-scary)

<https://editor-blog.sightx.io/how-to-conduct-consumer-insights-research>

Research Resources

### [How to Conduct Consumer Insights Research](https://editor-blog.sightx.io/how-to-conduct-consumer-insights-research)

[Read More  ](https://editor-blog.sightx.io/how-to-conduct-consumer-insights-research)

<https://editor-blog.sightx.io/technology-transforms-insights-into-action>

Insights

### [The Power of Connection: How Technology Transforms Consumer Insights into Action](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

[Read More  ](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

<https://editor-blog.sightx.io/how-to-use-market-research-for-retail>

Research Resources

### [Market Research and Retail: How to use consumer insights to thrive](https://editor-blog.sightx.io/how-to-use-market-research-for-retail)

[Read More  ](https://editor-blog.sightx.io/how-to-use-market-research-for-retail)

[Back to all posts](https://blog.sightx.io)

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