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Exploring Market Research Trends and Insights


    Insights

    Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity

    Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..

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    Recent stories

    Insights

    Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.

    For many females, me included, International Women’s Day is a glaring reminder of how much work[..]
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    Insights

    Lab-Grown Diamonds and the Future of Consumer Behavior: A Love for Sustainability and Transparency

    This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers make. As shoppers[..]
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    Insights

    The Power of Connection: How Technology Transforms Consumer Insights into Action

    The ability to understand and act on consumer insights is critical to the success of any business.[..]
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    Insights

    The Power of Consumer Insights in Super Bowl Advertising Success

    The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With[..]
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    Research resources

    Top Product Research Tools and Features to Look for in 2025

    Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
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    More stories

    Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond


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    Talk is Chirp: What Twitter Users & Advertisers Really Think of Elon’s Takeover


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    [INSIGHTS] Consumers & Inflation: What Brands Need to Know


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    4 Things that Will Defy Your Perceptions of Gen Z


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    Let's Go to the Movies: Exploring the New Media Landscape


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    Insights: Exploring Cancel Culture & Redemption


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    Insights: 2020 Tokyo Olympics


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    Insights & Innovation: The Importance of Empathy in Reaching Consumers


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