--- title: "Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond" description: We're diving into consumer sentiments this holiday season to bring you the latest insights on gift spending, holiday travel, and more. image: https://editor-blog.sightx.io/hubfs/BLOG-%20Holiday%20Spending_%20What%20Brands%20Need%20to%20Know%20in%202022.png --- [![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/sightX-logo2.svg "sightX")](https://sightx.io/) ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/message2.svg "sightX") - [Why SightX?](https://sightx.io/about/) - [Features](https://sightx.io/capabilities/) - [Pricing](https://sightx.io/pricing/) - [Blog](https://blog.sightx.io/) - [Log in](https://app.sightx.io/) - Get Started ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/burger2.svg "sightX") Share this story - - - [![](https://editor-blog.sightx.io/hs-fs/hubfs/BLOG-%20Holiday%20Spending_%20What%20Brands%20Need%20to%20Know%20in%202022.png?width=767&name=BLOG-%20Holiday%20Spending_%20What%20Brands%20Need%20to%20Know%20in%202022.png)](https://editor-blog.sightx.io/consumer-holiday-spending-trends-2022) Insights # Consumer Holiday Spending Insights: What Brands Need to Know in 2022 and Beyond Savannah Trotter Dec 13 2022 2022 dealt some turbulent economic circumstances for US consumers.  From price hikes and inflation to talks of a recession, conditions haven't necessarily made for happy and confident consumers.  So as people finish up their holiday shopping, we were curious to know how they're feeling heading into the holidays, what their budgets looked like this year, and how inflation impacted their purchasing behavior. Keep reading for our key takeaways.    ## **Consumer Sentiments** When surveying our sample, we found that more than half (51%) reported their price sensitivity is higher this holiday season than last. With the majority **rating their sensitivity a 4 out of 5.**  But this doesn't appear to be a holiday-induced spike. In fact, we've been tracking price sensitivity since July with our [inflation study](https://sightx.io/blog/insights-consumers-inflation-what-brands-need-to-know).  Our data shows that current numbers are right on par with what consumer's reported just 5 months ago. Confirming that while inflation may have slowed, consumer confidence has yet to bounce back.  And all of this has led to some mental strain, with **half of consumers reporting their stress levels are higher **than last holiday season. So what does that mean for brands?  Meet consumers where they are- this holiday season and beyond. Keep your ear to the ground and take the time to understand what is affecting your core customer base and use that information to inform your messaging and marketing campaigns.  Right now, people are concerned about their financial futures and they are more likely to be cautious with their spending.  So take this time to prioritize your customer relationships over transactions.   ## **On Consumer Gift Spending** Despite signs that inflation is slowing, it still looms large over many consumers. With **73% saying inflation has or will impact their 2022 holiday shopping.** So, it should surprise no one that **47% of consumers are spending less on gifts this year. ** But how will they be using that budget? A few categories took the lead.  The data below shows the percentage of people who plan to purchase gifts in a given category:  ![Copy of Add a heading-2](https://editor-blog.sightx.io/hs-fs/hubfs/Copy%20of%20Add%20a%20heading-2.png?width=1920&height=1080&name=Copy%20of%20Add%20a%20heading-2.png) ## **Splurging  ** Even with a tight budget- some things are worth spending a little more.  This year, quality is king, with **67% of people saying they would gladly spend more on higher quality gifts. ** Convenience and fast delivery are also key drivers, with **33% willing to pay more for an easier shopping experience and speedy shipping. ** And of course, we brand loyalty is still a factor. **Nearly a third of people are willing to spend a bit more on gifts if the product is from a brand they know and trust. **   ## **BONUS: Holiday Travel Snapshot** While we doubt the airports will be anything remotely resembling empty this winter, people are reporting lower rates of holiday travel due to financial stress.  In fact, the majority **(58%) of consumers have no plans of traveling this holiday season. ** And for those that are, **only 12% say they will be flying to visit friends and family** or take a holiday vacation.    ## Getting Insights with SightX The SightX platform is the next generation of automated market research tools: [a single, unified solution](https://sightx.io/capabilities) for consumer engagement, understanding, advanced analysis, and reporting. Remove the guesswork from your growth by going directly to the source. Whether you are ready for a total DIY experience or prefer some support and guidance- we’ve got you covered. Reach out today to [start a trial!](https://app.admin.sightx.io/signup) ## More stories Research Resources ### [Beyond Buzzwords: What is Natural Language Processing?](https://editor-blog.sightx.io/beyond-buzzwords-what-is-natural-language-processing) [Read More  ](https://editor-blog.sightx.io/beyond-buzzwords-what-is-natural-language-processing) Research Resources ### [What is Message and Claim Testing? How to Effectively Do Both \[Bonus: Free Survey Template\]](https://editor-blog.sightx.io/what-is-message-and-claim-testing) [Read More  ](https://editor-blog.sightx.io/what-is-message-and-claim-testing) Research Resources ### [The Essentials of Social Listening: What It Is & Why It Matters](https://editor-blog.sightx.io/social-listening) [Read More  ](https://editor-blog.sightx.io/social-listening) Research Resources ### [8 Market Research Studies Every Startup Should Run](https://editor-blog.sightx.io/8-market-research-studies-for-startups) [Read More  ](https://editor-blog.sightx.io/8-market-research-studies-for-startups) [Back to all posts](https://blog.sightx.io) Request a Demo ## Automating Curiosity Meet the next generation of consumer insights Request a Demo × ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/request.svg "sightX") ## Request a Demo ![sightX](https://editor-blog.sightx.io/hs-fs/hubfs/raw_assets/public/SightX_June2020/images/company-logo@2x%20(1).png?width=200&name=company-logo@2x%20(1).png "sightX") Join our newsletter to stay up to date on features and releases - [Why SightX?](https://sightx.io/about/) - [Features](https://sightx.io/capabilities/) - [Blog](https://blog.sightx.io/) - Request a Demo - [Log in](https://app.sightx.io/login) © 2026 SightX All Rights Reserved [Privacy Policy & Terms of Service](https://sightx.io/privacy-and-terms/)