Have you considered that your customers are more diverse than your messaging, branding, or outreach strategies?
In our post-demographic age consumers continuously construct (and reconstruct) their identities, making delineations based on age, gender, ethnicity, income, or education far less effective than previously thought.
Check out our latest on-demand webinar to learn how to reimagine your customer segments (or uncover new ones) with a fresh approach, sound methodology, and a little help from automation.
During this discussion, we cover:
The pitfalls of segmentation methods that rely too heavily on demographic and geographic data. Expert tips to level up your segmentation techniques. How behavioral and psychographic data points can play a larger role in your segmentation efforts. And how to incorporate qualitative insights for more robust personas.
This webinar was originally hosted by Greenbook.
If you're interested in learning more about market segmentation, we'd recommend our blog:
Consumer Segmentation: Maybe You Could Be Doing it Better.
And, if you're ready to reimagine your market segments we are here to help! Just hit the "Request a Demo" button on the right-hand side of the page.
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