--- title: SightX (formerly Frontier7) Announces Global Commercial Hire description: SightX is pleased to announce and welcome Daryl Maloney McCall as the company’s Vice President of Global Commercialization. Maloney McCall will be responsible for globally accelerating the “go to mark image: https://editor-blog.sightx.io/hubfs/SightX_June2020/Images/blog.jpg --- [![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/sightX-logo2.svg "sightX")](https://sightx.io/) ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/message2.svg "sightX") - [Why SightX?](https://sightx.io/about/) - [Features](https://sightx.io/capabilities/) - [Pricing](https://sightx.io/pricing/) - [Blog](https://blog.sightx.io/) - [Log in](https://app.sightx.io/) - Get Started ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/burger2.svg "sightX") Share this story - - - [![SightX (formerly Frontier7) Announces Global Commercial Hire](https://editor-blog.sightx.io/hs-fs/hubfs/SightX_June2020/Images/blog.jpg?width=767&name=blog.jpg)](https://editor-blog.sightx.io/frontier7-announces-global-commercial-hire) News # SightX (formerly Frontier7) Announces Global Commercial Hire Tim Lawton Feb 05 2019 ##### Maloney McCall’s prior start-up success provides perfect template for SightX expansion SightX is pleased to announce and welcome [Daryl Maloney McCall](https://www.linkedin.com/in/daryl-maloney-mccall-ba96344/) as the company’s Vice President of Global Commercialization. Maloney McCall will be responsible for globally accelerating the “go to market” strategy for SightX’s next-gen insights technology, to include client satisfaction, marketing and sales. Prior to joining SightX, Maloney McCall successfully co-founded [Research Reporter](https://www.focusvision.com/products/researchreporter/), a SaaS based technology used by many global brands to manage market research processes and knowledge. After [Research Reporter](http://www.mrweb.com/drno/news20592.htm) was acquired by private equity interests in 2015, he stayed on as a member of [FocusVision](https://www.focusvision.com/)’s Executive Team responsible for the APAC expansion and certain product innovations, before taking a sabbatical in 2018. “We couldn’t be more excited to have someone with Daryl’s experience and track record of success joining our team. His previous global success will be an excellent template for SightX to build on our early wins and momentum. His understanding of market research AND technology allows him to add a great deal of value to our clients who are seeking to better utilize both to drive business decisions.” said Tim Lawton, Co-CEO. “Having worked with at a lot of technologies in the marketing and consumer insight arenas, I could not be more excited nor confident about where Frontier7 is heading. Merging consumer engagement, automated analytics, machine learning, and NLP provides clients with a “[virtual data scientist](https://sightx.io/capabilities/)” that saves valuable time and effort. I look forward to working hard to build out and execute on our plans to help brands continue to better understand and enhance their consumer engagement”, said Maloney McCall. *###* ## More stories News ### [Frontier7 Announces Exciting Re-brand to SightX](https://editor-blog.sightx.io/frontier7-announces-exciting-re-brand-to-sightx) [Read More  ](https://editor-blog.sightx.io/frontier7-announces-exciting-re-brand-to-sightx) News ### [SightX and Netquest Announce Global Strategic Partnership](https://editor-blog.sightx.io/sightx-netquest-global-partnership) [Read More  ](https://editor-blog.sightx.io/sightx-netquest-global-partnership) Consumer Psychology Insights ### [Consumer Psychology in the Time of COVID-19](https://editor-blog.sightx.io/consumers-in-the-time-of-covid-19) [Read More  ](https://editor-blog.sightx.io/consumers-in-the-time-of-covid-19) Research Resources ### [Market Research Glossary](https://editor-blog.sightx.io/market-research-glossary) [Read More  ](https://editor-blog.sightx.io/market-research-glossary) [Back to all posts](https://blog.sightx.io) Request a Demo ## Automating Curiosity Meet the next generation of consumer insights Request a Demo × ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/request.svg "sightX") ## Request a Demo ![sightX](https://editor-blog.sightx.io/hs-fs/hubfs/raw_assets/public/SightX_June2020/images/company-logo@2x%20(1).png?width=200&name=company-logo@2x%20(1).png "sightX") Join our newsletter to stay up to date on features and releases - [Why SightX?](https://sightx.io/about/) - [Features](https://sightx.io/capabilities/) - [Blog](https://blog.sightx.io/) - Request a Demo - [Log in](https://app.sightx.io/login) © 2026 SightX All Rights Reserved [Privacy Policy & Terms of Service](https://sightx.io/privacy-and-terms/)