Exploring Market Research Trends and Insights

    Savannah Trotter

    Savannah is the Marketing Manager at SightX. She is our in-house expert for all things marketing and advertising.


    In a crowded marketplace, where countless brands compete for attention, making a lasting impression is vital. Brand recall is a key metric that..



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    Surveys are an essential part of data collection, helping businesses, researchers, and[..]

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    The consumer research industry is rapidly transforming, driven by technological advancements, a[..]

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    Statistical analysis is a critical part of conducting research across disciplines, from business[..]

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    Understanding consumer preferences and predicting their buying behavior is both an art and a[..]

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    The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]