Exploring Market Research Trends and Insights

    Savannah Trotter

    Savannah is the Marketing Manager at SightX. She is our in-house expert for all things marketing and advertising.


    The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With brands investing upwards of $7 million for a..



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    Introduction to Product Research Tools Product research serves as a critical practice to enable[..]

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    Conducting a survey or research study often hinges on gathering reliable and actionable data. A[..]

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    Competitor analysis and competitive market research are critical tools that empower businesses to[..]

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    Customer segmentation is a powerful technique that allows businesses to break down their target[..]

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    Brand awareness is often a key critical milestone that any business needs to succeed. It’s the[..]