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Exploring Market Research Trends and Insights
Savannah Trotter
Savannah is the Marketing Manager at SightX. She is our in-house expert for all things marketing and advertising.
Insights
The Power of Consumer Insights in Super Bowl Advertising Success
The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With brands investing upwards of $7 million for a..
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Recent stories
Research resources
Top Product Research Tools and Features to Look for in 2025
Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
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Research resources
Sample Size Simplified: A Guide to Precision
Conducting a survey or research study often hinges on gathering reliable and actionable data. A[..]
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Research resources
Cracking the Competition: Mastering Market Research for Business Success
Competitor analysis and competitive market research are critical tools that empower businesses to[..]
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Research resources
Mastering Customer Segmentation: A Step-by-Step Guide to Targeted Marketing
Customer segmentation is a powerful technique that allows businesses to break down their target[..]
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Research resources
From Unknown to Unforgettable: A Guide to Brand Awareness
Brand awareness is often a key critical milestone that any business needs to succeed. It’s the[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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How to Conduct Package Design Testing
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How to Choose the Right Brand Insights Platform
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How to Write Effective Concept Testing Survey Questions
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What is Brand Equity? And How Can You Create It?
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How to Use Message Testing to Craft Compelling Marketing Copy
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Market Segmentation: Types, Benefits, and Strategies
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Staying Ahead in Dynamic Markets: How Generative AI Empowers Swift Decision-Making
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How Market Segmentation Enhances Customer Experience
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