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Exploring Market Research Trends and Insights
Savannah Trotter
Savannah is the Marketing Manager at SightX. She is our in-house expert for all things marketing and advertising.
Research resources
Understanding Brand Recall: Why it’s Crucial for Your Business
In a crowded marketplace, where countless brands compete for attention, making a lasting impression is vital. Brand recall is a key metric that..
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Recent stories
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Survey Essentials: A Practical Guide to Mastering Surveys
Surveys are an essential part of data collection, helping businesses, researchers, and[..]
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2025 Consumer Research Trends
The consumer research industry is rapidly transforming, driven by technological advancements, a[..]
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The Role of the t-Test in Survey Research
Statistical analysis is a critical part of conducting research across disciplines, from business[..]
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Decoding the Different Types of Conjoint Analysis
Understanding consumer preferences and predicting their buying behavior is both an art and a[..]
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Understanding Generative AI: Basics, Differences, and Applications
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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How to Conduct Package Design Testing
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How to Choose the Right Brand Insights Platform
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How to Write Effective Concept Testing Survey Questions
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What is Brand Equity? And How Can You Create It?
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How to Use Message Testing to Craft Compelling Marketing Copy
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Market Segmentation: Types, Benefits, and Strategies
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Staying Ahead in Dynamic Markets: How Generative AI Empowers Swift Decision-Making
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How Market Segmentation Enhances Customer Experience
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