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Brand Equity vs. Brand Value

The terms "brand equity" and "brand value" are often used interchangeably. However, while they are related concepts, they represent distinct aspects..

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Top Methods for Ad Testing

Crafting effective ads requires more than just creativity. If you want your ad to resonate with its[..]

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How Leading CPG Brands Use Market Research

Consumer Packaged Goods (CPG) organizations operate in an intensely competitive market. Leading[..]

15 of the Best Survey Questions for Brand Perception

Consumer perceptions of your brand are vital to your company's overall success. They shape how the[..]

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10 Concept Testing Questions to Ask Your Target Market

Launching a new product or service involves significant risk. Full stop.

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Brand Tracking Studies: Methods, Examples, and Questions to Ask

Brands are more than just logos or slogans; they embody a company's values, promises, and[..]

Exploring Market Research Trends and Insights

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Brand Equity vs. Brand Value

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Top Methods for Ad Testing

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How Leading CPG Brands Use Market Research

15 of the Best Survey Questions for Brand Perception

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10 Concept Testing Questions to Ask Your Target Market

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Brand Tracking Studies: Methods, Examples, and Questions to Ask

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