Why SightX?
Features
Pricing
Blog
Log in
Get Started
Exploring Market Research Trends and Insights
Research resources
Brand Equity vs. Brand Value
The terms "brand equity" and "brand value" are often used interchangeably. However, while they are related concepts, they represent distinct aspects..
Read More
Recent stories
Research resources
Top Methods for Ad Testing
Crafting effective ads requires more than just creativity. If you want your ad to resonate with its[..]
Read More
Research resources
How Leading CPG Brands Use Market Research
Consumer Packaged Goods (CPG) organizations operate in an intensely competitive market. Leading[..]
Read More
15 of the Best Survey Questions for Brand Perception
Consumer perceptions of your brand are vital to your company's overall success. They shape how the[..]
Read More
Research resources
10 Concept Testing Questions to Ask Your Target Market
Launching a new product or service involves significant risk. Full stop.
Read More
Research resources
Brand Tracking Studies: Methods, Examples, and Questions to Ask
Brands are more than just logos or slogans; they embody a company's values, promises, and[..]
Read More
SightX in the news
What we’ve been up to
SightX and Netquest Announce Global Strategic Partnership
Read More
SightX Announces Industry-First Generative AI Market Research Consultant
Read More
Data Privacy & Generative AI in Market Research
Read More
More stories
Exploratory Market Research 101: Methods, Tools, and Tips for Success
Read More
28 Prompts You Can Use with Ada for Better Studies & Deeper Insights
Read More
10 Concept Testing Survey Questions That Will Get You Deeper Insights
Read More
Tips for Running a Successful Brand Tracking Study
Read More
Market Research & Benchmarking: How to Measure and Set Data-Driven Benchmarks
Read More
15 Questions to Ask During Concept Development & Testing
Read More
Conjoint Simulator: What it is and How to use it
Read More
How to Conduct More Effective Shopper Research: Methods, Benefits, and Examples
Read More
Load More
×
Request a Demo