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Understanding Generative AI: Basics, Differences, and Applications
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial Intelligence (Gen AI) capabilities and their..
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How to Maximize Reach with TURF Analysis
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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Margin of Error Guide: What Marketers Need to Know
Understanding your audience’s preferences, behaviors, and opinions is key. Surveys and polls are[..]
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Open-ended vs. Closed Questions in User Research
In user research, questions are at the heart of every study, guiding the data we collect and[..]
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Independent vs. Dependent Variables: Definition and Examples
The concepts of independent and dependent variables are central to the scientific method, allowing[..]
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Pricing New Products: Key Approaches and the Role of Pricing Research for Retail
Pricing a new product is a critical decision that can determine the success or failure of a[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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What Do You Ask Before Running a MaxDiff Experiment?
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Beyond Buzzwords: Decision Trees
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Beyond Buzzwords: What is Natural Language Processing?
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Beyond Buzzwords: Machine Learning & Consumer Insights
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What Are You Weighting For?
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Maximizing ROI in Marketing Campaigns - Are You Getting What You Paid For?
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Consumer Segmentation: Maybe You Could Be Doing It Better
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The Automation of Curiosity
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