sightX

Exploring Market Research Trends and Insights


    Insights

    Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity

    Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..

    Read More  


    Recent stories

    Insights

    Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.

    For many females, me included, International Women’s Day is a glaring reminder of how much work[..]
    Read More  

    Insights

    Lab-Grown Diamonds and the Future of Consumer Behavior: A Love for Sustainability and Transparency

    This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers make. As shoppers[..]
    Read More  

    Insights

    The Power of Connection: How Technology Transforms Consumer Insights into Action

    The ability to understand and act on consumer insights is critical to the success of any business.[..]
    Read More  

    Insights

    The Power of Consumer Insights in Super Bowl Advertising Success

    The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With[..]
    Read More  

    Research resources

    Top Product Research Tools and Features to Look for in 2025

    Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
    Read More  

    More stories

    Ten Types of Survey Bias and How to Avoid Them


    Read More  

    Ten Brand Perception Questions to Ask Your Target Audience


    Read More  

    10 Brand Awareness Questions You Should Be Asking


    Read More  

    Best Practices for Running a Pricing Analysis


    Read More  

    10 Tips for Better Ad Testing


    Read More  

    Brand Equity Research: What it is, Methods, and Questions to Ask


    Read More  

    TURF Analysis Use Cases & Examples


    Read More  

    Understanding Brand Perception & Ways to Measure It | Methods, Tools, and Examples


    Read More  

    Request a Demo

    Automating Curiosity

    Meet the next generation of consumer insights






    sightX

    Request a Demo