Why SightX?
Features
Pricing
Blog
Log in
Get Started
Exploring Market Research Trends and Insights
Research resources
Brand Equity vs. Brand Value
The terms "brand equity" and "brand value" are often used interchangeably. However, while they are related concepts, they represent distinct aspects..
Read More
Recent stories
Research resources
Top Methods for Ad Testing
Crafting effective ads requires more than just creativity. If you want your ad to resonate with its[..]
Read More
Research resources
How Leading CPG Brands Use Market Research
Consumer Packaged Goods (CPG) organizations operate in an intensely competitive market. Leading[..]
Read More
15 of the Best Survey Questions for Brand Perception
Consumer perceptions of your brand are vital to your company's overall success. They shape how the[..]
Read More
Research resources
10 Concept Testing Questions to Ask Your Target Market
Launching a new product or service involves significant risk. Full stop.
Read More
Research resources
Brand Tracking Studies: Methods, Examples, and Questions to Ask
Brands are more than just logos or slogans; they embody a company's values, promises, and[..]
Read More
SightX in the news
What we’ve been up to
SightX and Netquest Announce Global Strategic Partnership
Read More
SightX Announces Industry-First Generative AI Market Research Consultant
Read More
Data Privacy & Generative AI in Market Research
Read More
More stories
Top 10 AI Market Research Tools
Read More
How to Market a New Product: Strategies, Tools, and Tips
Read More
How to Calculate Market Size in 8 Steps
Read More
How to Write Effective Concept Testing Survey Questions
Read More
The Market Researcher's Toolbox: Primary vs Secondary Research Techniques
Read More
How to Use Concept Testing Throughout Product Development
Read More
10 Steps for Effective Survey Data Analysis
Read More
How to Craft a Compelling Brand Identity: What It Is and Why It Matters
Read More
Load More
×
Request a Demo