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    Happy Birthday, Ada!

    Celebrating one year with Ada: SightX's generative AI consultant One year ago, we introduced Ada, SightX’s generative AI consultant, a transformative..

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    Three Levels of Pain Points in the Customer Experience

    Understanding customer pain points is critical for marketers and insights professionals to build[..]
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    How to Analyze Survey Results: A Guide for Unlocking Consumer Insights

    Before jumping to analysis, let’s start by noting the obvious, that many surveys use a[..]
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    Understanding Generative AI: Basics, Differences, and Applications

    The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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    How to Maximize Reach with TURF Analysis

    The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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    Margin of Error Guide: What Marketers Need to Know

    Understanding your audience’s preferences, behaviors, and opinions is key. Surveys and polls are[..]
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    When Science Gets Involved in Politics


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