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Brand Equity vs. Brand Value
The terms "brand equity" and "brand value" are often used interchangeably. However, while they are related concepts, they represent distinct aspects..
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Top Methods for Ad Testing
Crafting effective ads requires more than just creativity. If you want your ad to resonate with its[..]
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How Leading CPG Brands Use Market Research
Consumer Packaged Goods (CPG) organizations operate in an intensely competitive market. Leading[..]
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15 of the Best Survey Questions for Brand Perception
Consumer perceptions of your brand are vital to your company's overall success. They shape how the[..]
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10 Concept Testing Questions to Ask Your Target Market
Launching a new product or service involves significant risk. Full stop.
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Brand Tracking Studies: Methods, Examples, and Questions to Ask
Brands are more than just logos or slogans; they embody a company's values, promises, and[..]
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SightX in the news
What we’ve been up to
SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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Data Privacy & Generative AI in Market Research
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What is Market Research? And How to Conduct Market Research as a Startup
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Getting Started with DIY Market Research
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Transforming Your Customer Experience with Agile Insights
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[INSIGHTS] Consumers & Inflation: What Brands Need to Know
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Summer Listening: Podcast Recommendations for Curious Insights Pros
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MaxDiff vs Conjoint Analysis: Which Should I Use?
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6 Tips for Getting Started with Conjoint Analysis, from Market Research Experts
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What is Ad Testing and How Do You Run Successful Ad Testing Campaigns?
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