---
title: Exploring Market Research Trends and Insights | Tim Lawton
description: Tim is the co-founder of SightX and our expert in sales, M&A deals, and financing. Tim graduated from West Point and served as an active duty Army infantry officer. He received his MBA from the MIT Sloan School of Management and worked on Wall Street before diving into the world of research tech.
---

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# Exploring Market Research Trends and Insights

# Tim Lawton

#### Tim is the co-founder of SightX and our expert in sales, M&A deals, and financing. Tim graduated from West Point and served as an active duty Army infantry officer. He received his MBA from the MIT Sloan School of Management and worked on Wall Street before diving into the world of research tech.

[![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_12.png?width=767&name=new_blog_header_12.png)](https://editor-blog.sightx.io/create-luck-with-consumer-research-insights)

## [Insights](https://editor-blog.sightx.io/tag/insights)

# [Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity](https://editor-blog.sightx.io/create-luck-with-consumer-research-insights)

 Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..

[Read More  ](https://editor-blog.sightx.io/create-luck-with-consumer-research-insights)

### Recent stories

[![](https://editor-blog.sightx.io/hs-fs/hubfs/Image%201%20(2).png?width=767&name=Image%201%20(2).png)](https://editor-blog.sightx.io/international-womens-day-2025)

## [Insights](https://editor-blog.sightx.io/international-womens-day-2025)

<https://editor-blog.sightx.io/international-womens-day-2025>

# <https://editor-blog.sightx.io/international-womens-day-2025>[Do You Get Agitated by Performative International Women’s Day Hashtags? Join the Club.](https://editor-blog.sightx.io/international-womens-day-2025)

 For many females, me included, International Women’s Day is a glaring reminder of how much work\[..\]

[Read More  ](https://editor-blog.sightx.io/international-womens-day-2025)

[![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_5.png?width=767&name=new_blog_header_5.png)](https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior)

## [Insights](https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior)

<https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior>

# <https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior>[Lab-Grown Diamonds and the Future of Consumer Behavior: A Love for Sustainability and Transparency](https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior)

 This Valentine’s Day, love isn’t just in the air—it’s in the choices consumers make. As shoppers\[..\]

[Read More  ](https://editor-blog.sightx.io/lab-grown-diamonds-and-the-future-of-consumer-behavior)

[![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_7.png?width=767&name=new_blog_header_7.png)](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

## [Insights](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

<https://editor-blog.sightx.io/technology-transforms-insights-into-action>

# <https://editor-blog.sightx.io/technology-transforms-insights-into-action>[The Power of Connection: How Technology Transforms Consumer Insights into Action](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

 The ability to understand and act on consumer insights is critical to the success of any business.\[..\]

[Read More  ](https://editor-blog.sightx.io/technology-transforms-insights-into-action)

[![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_3.png?width=767&name=new_blog_header_3.png)](https://editor-blog.sightx.io/superbowl-advertising-insights)

## [Insights](https://editor-blog.sightx.io/superbowl-advertising-insights)

<https://editor-blog.sightx.io/superbowl-advertising-insights>

# <https://editor-blog.sightx.io/superbowl-advertising-insights>[The Power of Consumer Insights in Super Bowl Advertising Success](https://editor-blog.sightx.io/superbowl-advertising-insights)

 The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With\[..\]

[Read More  ](https://editor-blog.sightx.io/superbowl-advertising-insights)

[![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_8.png?width=767&name=new_blog_header_8.png)](https://editor-blog.sightx.io/product-research-tools)

## [Research resources](https://editor-blog.sightx.io/product-research-tools)

<https://editor-blog.sightx.io/product-research-tools>

# <https://editor-blog.sightx.io/product-research-tools>[Top Product Research Tools and Features to Look for in 2025](https://editor-blog.sightx.io/product-research-tools)

 Introduction to Product Research Tools Product research serves as a critical practice to enable\[..\]

[Read More  ](https://editor-blog.sightx.io/product-research-tools)

### SightX in the news

#### What we’ve been up to

### [Generative AI is Here to Push the Limits of Market Research](https://editor-blog.sightx.io/generative-ai-for-market-research)

[Read More  ](https://editor-blog.sightx.io/generative-ai-for-market-research)

### [SightX and Netquest Announce Global Strategic Partnership](https://editor-blog.sightx.io/sightx-netquest-global-partnership)

[Read More  ](https://editor-blog.sightx.io/sightx-netquest-global-partnership)

### [SightX Announces Industry-First Generative AI Market Research Consultant](https://editor-blog.sightx.io/sightx-announces-generative-ai-market-research-consultant-ada)

[Read More  ](https://editor-blog.sightx.io/sightx-announces-generative-ai-market-research-consultant-ada)

## More stories

<https://editor-blog.sightx.io/social-listening>

## Research Resources

## [The Essentials of Social Listening: What It Is & Why It Matters](https://editor-blog.sightx.io/social-listening)

[Read More  ](https://editor-blog.sightx.io/social-listening)

<https://editor-blog.sightx.io/market-research-target-audience>

## Research Resources

## [Market Research: Who, What, Why](https://editor-blog.sightx.io/market-research-target-audience)

[Read More  ](https://editor-blog.sightx.io/market-research-target-audience)

<https://editor-blog.sightx.io/customer-experience-pain-points>

## Research Resources

## [Three Levels of Pain Points in the Customer Experience](https://editor-blog.sightx.io/customer-experience-pain-points)

[Read More  ](https://editor-blog.sightx.io/customer-experience-pain-points)

<https://editor-blog.sightx.io/analyze-quantitative-data>

## Research Resources

## [How to Analyze Survey Results: A Guide for Unlocking Consumer Insights](https://editor-blog.sightx.io/analyze-quantitative-data)

[Read More  ](https://editor-blog.sightx.io/analyze-quantitative-data)

<https://editor-blog.sightx.io/brand-equity-vs.-brand-value>

## Research Resources

## [Brand Equity vs. Brand Value](https://editor-blog.sightx.io/brand-equity-vs.-brand-value)

[Read More  ](https://editor-blog.sightx.io/brand-equity-vs.-brand-value)

<https://editor-blog.sightx.io/concept-testing-questions-to-ask-your-target-market>

## Research Resources

## [10 Concept Testing Questions to Ask Your Target Market](https://editor-blog.sightx.io/concept-testing-questions-to-ask-your-target-market)

[Read More  ](https://editor-blog.sightx.io/concept-testing-questions-to-ask-your-target-market)

<https://editor-blog.sightx.io/brand-tracking-studies-methods-examples-questions-to-ask>

## Research Resources

## [Brand Tracking Studies: Methods, Examples, and Questions to Ask](https://editor-blog.sightx.io/brand-tracking-studies-methods-examples-questions-to-ask)

[Read More  ](https://editor-blog.sightx.io/brand-tracking-studies-methods-examples-questions-to-ask)

<https://editor-blog.sightx.io/how-to-run-better-brand-recall-surveys-methodologies-and-questions-to-ask>

## Research Resources

## [How to Run Better Brand Recall Surveys: Methodologies and Questions to Ask](https://editor-blog.sightx.io/how-to-run-better-brand-recall-surveys-methodologies-and-questions-to-ask)

[Read More  ](https://editor-blog.sightx.io/how-to-run-better-brand-recall-surveys-methodologies-and-questions-to-ask)

[Load More](https://editor-blog.sightx.io/author/tim-lawton/page/2)

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