Exploring Market Research Trends and Insights
Tim Lawton
Tim is the co-founder of SightX and our expert in sales, M&A deals, and financing. Tim graduated from West Point and served as an active duty Army infantry officer. He received his MBA from the MIT Sloan School of Management and worked on Wall Street before diving into the world of research tech.
Understanding customer pain points is critical for marketers and insights professionals to build and scale successful brands. Customers today expect..
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Research resources
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
Research resources
Understanding your audience’s preferences, behaviors, and opinions is key. Surveys and polls are[..]
Research resources
In user research, questions are at the heart of every study, guiding the data we collect and[..]
