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Exploring Market Research Trends and Insights
Savannah Trotter
Savannah is the Marketing Manager at SightX. She is our in-house expert for all things marketing and advertising.
Research resources
Cracking the Competition: Mastering Market Research for Business Success
Competitor analysis and competitive market research are critical tools that empower businesses to stay ahead, adapt to changes, and identify..
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Recent stories
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Mastering Customer Segmentation: A Step-by-Step Guide to Targeted Marketing
Customer segmentation is a powerful technique that allows businesses to break down their target[..]
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From Unknown to Unforgettable: A Guide to Brand Awareness
Brand awareness is often a key critical milestone that any business needs to succeed. It’s the[..]
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Customer Lifetime Value: Why It Matters and How to Improve It
Understanding and optimizing your relationship with customers is critical for your business[..]
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An Intro to MaxDiff
MaxDiff, short for Maximum Difference Scaling, is a powerful research technique that allows[..]
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Uncovering Patterns in Survey Data: Understanding Trends
Survey data has long been utilized by businesses, researchers, and policymakers to understand[..]
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SightX in the news
What we’ve been up to
Generative AI is Here to Push the Limits of Market Research
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SightX and Netquest Announce Global Strategic Partnership
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SightX Announces Industry-First Generative AI Market Research Consultant
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Transforming Your Customer Experience with Agile Insights
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[INSIGHTS] Consumers & Inflation: What Brands Need to Know
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Summer Listening: Podcast Recommendations for Curious Insights Pros
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MaxDiff vs Conjoint Analysis: Which Should I Use?
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What is Ad Testing and How Do You Run Successful Ad Testing Campaigns?
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4 Things that Will Defy Your Perceptions of Gen Z
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What is Survey Logic and How Does it Work?
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What is Net Promoter Score? How to Calculate NPS and Conduct NPS Surveys
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