Exploring Market Research Trends and Insights
Naira Musallam, PhD
Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries.
Conducting a survey or research study often hinges on gathering reliable and actionable data. A critical component of this process is determining the
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Brand awareness is often a key critical milestone that any business needs to succeed. It’s the[..]
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MaxDiff, short for Maximum Difference Scaling, is a powerful research technique that allows[..]
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