Exploring Market Research Trends and Insights
Naira Musallam, PhD
Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries.
Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in..
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Insights
The Super Bowl isn’t just the biggest night in sports—it’s the biggest stage for advertisers. With[..]
Research resources
Introduction to Product Research Tools Product research serves as a critical practice to enable[..]
