Exploring Market Research Trends and Insights
Naira Musallam, PhD
Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries.
The vast majority of brands and agencies are either in a phase of exploring Generative Artificial Intelligence (Gen AI) capabilities and their..
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The vast majority of brands and agencies are either in a phase of exploring Generative Artificial[..]
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Understanding your audience’s preferences, behaviors, and opinions is key. Surveys and polls are[..]
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In user research, questions are at the heart of every study, guiding the data we collect and[..]
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The concepts of independent and dependent variables are central to the scientific method, allowing[..]
