--- title: Exploring Market Research Trends and Insights | Naira Musallam, PhD description: Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries. --- [![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/sightX-logo2.svg "sightX")](https://sightx.io/) ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/message2.svg "sightX") - [Why SightX?](https://sightx.io/about/) - [Features](https://sightx.io/capabilities/) - [Pricing](https://sightx.io/pricing/) - [Blog](https://blog.sightx.io/) - [Log in](https://app.sightx.io/) - Get Started ![sightX](https://editor-blog.sightx.io/hubfs/raw_assets/public/SightX_June2020/images/burger2.svg "sightX") # Exploring Market Research Trends and Insights # Naira Musallam, PhD #### Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries. [![](https://editor-blog.sightx.io/hs-fs/hubfs/new_blog_header_12.png?width=767&name=new_blog_header_12.png)](https://editor-blog.sightx.io/create-luck-with-consumer-research-insights) ## [Insights](https://editor-blog.sightx.io/tag/insights) # [Create Your Own Luck: How Consumer Research Turns Uncertainty Into Opportunity](https://editor-blog.sightx.io/create-luck-with-consumer-research-insights) Every year on Saint Patrick’s Day, people celebrate luck—whether it’s finding a four-leaf clover, wearing green, or hoping for good fortune. But in.. 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