Exploring Market Research Trends and Insights
Naira Musallam, PhD
Naira the co-founder of SightX and our in-house expert for all things research, statistics, and psychology. She received her doctorate from Columbia University, and served as faculty at both Columbia and NYU. She has over 15 years of experience in data analysis and research across multiple sectors in various industries.
It's commonly understood that market research has been undergoing a major shift thanks to generative AI. This technology, characterized by its..
Recent stories
Research resources
In a crowded marketplace, where countless brands compete for attention, making a lasting impression[..]
Research resources
Surveys are an essential part of data collection, helping businesses, researchers, and[..]
Research resources
The consumer research industry is rapidly transforming, driven by technological advancements, a[..]
Research resources
Statistical analysis is a critical part of conducting research across disciplines, from business[..]
