Exploring Market Research Trends and Insights

    Cameron Rau

    Head of Customer Success at SightX


    Competitor analysis and competitive market research are critical tools that empower businesses to stay ahead, adapt to changes, and identify..



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    Customer segmentation is a powerful technique that allows businesses to break down their target[..]

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    Brand awareness is often a key critical milestone that any business needs to succeed. It’s the[..]

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    Understanding and optimizing your relationship with customers is critical for your business[..]

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    MaxDiff, short for Maximum Difference Scaling, is a powerful research technique that allows[..]

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    Survey data has long been utilized by businesses, researchers, and policymakers to understand[..]